Leverage transactions to virtually display any profit segmentation

		
              "Who are my most profitable and unprofitable customers?"
            
              "What are my widget costs of production?"
            
              "What is the profit contribution of my officers?"
            
              "What is the profit of my Deposit products and can I do anything to improve the situation?"
            
              "What is the profit of my virtual channel?"

Multiple Segments

Customer, channel, product, officer, age, etc.

Customized for each financial institution

Balanced to General Ledger

Aggregated

Profit spanning data silos (i.e. core, trust, credit card)

Complete picture of customer’s profit position

Top profit customers change when compared to core only

Who

Most profitable customer typically contribute well over 100% of profits

More commercial emphasis, the more profit is concentrated

Identify the small most profitable group – high touch

I2A Overview

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